Using Instagram to Target Specific Audiences

Using Instagram to Target Specific Audiences

One of the world's most popular social media sites, Instagram can help take your business to the next level. But how do you ensure you are reaching th

One of the world’s most popular social media sites, Instagram can help take your business to the next level. But how do you ensure you are reaching the right audience? Luckily, there are a number of Instagram tips and tricks that will help significantly when determining and targeting a specific audience.

Look at Your Analytics

The first thing that you should do when tailoring your Instagram page to target certain audiences is to take a look at your existing analytics. Instagram’s analytics page will give you a demographic breakdown of your audience. You’ll be able to see the age range, gender breakdown, and locations of your audience. This information gives you insight into who your current audience is and who your content is reaching through Instagram. As these are the people already interested in your content, you will be able to get a more clear picture of who makes up your target audience.

Partner with Influencers

Instagram influencers have become more and more popular throughout the years. As a result, both large companies and small businesses will partner with influencers both to advertise their business and to reach new audiences. The easiest way to determine which Influencers may benefit your business, look at the Influencers who are already being followed by your audience. Consider looking under specific Hashtags to determine the interests of those Influencers (e.g. if you have a stationary store, consider looking at DIY-ers and other Influencers who post under Hashtags that may be related to your business. Another way to find Influencers is to use various Influencer discovery platforms, which allow you to enter keywords and search Instagram influencers based on those descriptors. Partnering with influencers has the potential to bring new followers and more business to your page.

Know Your Followers

One of the best ways to target a certain audience with Instagram is to understand that audience and what they enjoy. By taking a look at your followers, you learn new information about them and their interests. This information can help boost your engagement and allow you to gain an increased number of followers.

After posting on Instagram, take a look at the people who engage with your post, either liking or commenting on it. Look at their Instagram pages, the posts they make and their various captions and hashtags. If you find that the people engaging with your content have other common interests, like the use of emojis, certain hashtags, quotes or other things, you can then add those things to your own content.

In addition, while looking at your followers’ pages, take a look at the other accounts they follow. This will give you a better idea of what exactly they seek out on Instagram and who they believe is worth following. The other accounts they follow can provide a multitude of information as to possible competitors and who to consider partnering with for posts.

Increase Engagement

There are a number of ways that you can increase engagement on your Instagram page. Polls and question/answer bubbles are options for Instagram stories, which encourage your followers to give their opinions and any other feedback on your page or business. This is a great tool for interacting with your audience and letting them know their voices are being heard, which will result in more of a willingness to engage on their part as well.

Try Highlights

Having a clean, sleek looking timeline is a great way to promote your Instagram page. However, sometimes you want to give additional information that would end up cluttering up your timeline and captions. Luckily, Instagram has a Highlights option for those instances. Highlights are captionless pictures, text posts, and videos that remain in a folder on your page for your followers to view any time. Unlike stories, which disappear after 24 hours, Highlights are permanently on your page unless you decide to remove them.

Use Location Tagging and Hashtags

The best way to reach your targeted audience is to utilize both location tagging and Hashtags within your posts. This way, those who are local will be more easily able to interact with your page. Take pictures at well-known places or during popular events and tag the location. Then users looking up pictures from that location will be more likely to stumble upon your page, even if they don’t follow you yet.

Hashtags are the number one way to reach your audience on Instagram. Determining the exact Hashtags to use is typically a process of trial and error. The best way to choose your Hashtags is to take a look at other pages similar to yours (for example if you own a rehab you would like to review the hashtag used by business-like Sunshine Behavioral Health ). You can also look at the Hashtags your followers are using to get an idea of what will work best.

In Conclusion

There is a multitude of ways to ensure you’re reaching your target audience on Instagram. Through the use of hashtags, Highlights, and location tagging, you can increase both the engagement of your followers and the size of your audience.

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