In this post, we provide a detailed guide on how Google determines the sites and types of posts that will be included in their news feed.
Last updated on May 16th, 2018 at 11:13 am
Google News organizes a significant portion of the world’s news and makes it accessible to its users, providing those users with timely and useful articles. Learn how to get your website news articles into Google News Listing.
- 1 What is Google News?
- 2 How much does Google News impact traffic?
- 3 Which sites are most likely to benefit from Google News?
- 4 How many days do posts get highlighted on Google News?
- 5 How Does a Site Get Approved for Google News?
- 6 Have a Custom News Theme with a Specific Silo Structure
- 7 Headlines
- 8 Article Frequency and Website Authority
- 9 Look Legit
- 10 Original Content
- 11 Have a Valid Business Model
- 12 Have Updated News
- 13 Structured Content
- 14 URL Structure
- 15 Importance of Google News Sitemap and News Keyword Tag
- 16 Conclusion
What is Google News?
It’s a section of search results that features a list of news and breaking news updates taken from over 25,000 news websites. Google News launched back in January 2006, using Google’s algorithm to gather relevant and up-to-date news stories.
How much does Google News impact traffic?
News attracts 100 times more traffic than regular organic traffic. The service will drive tons of traffic to your site and boost the domain authority of your page. Both these things will increase the shares and backlinks to your site, and thus increase organic visibility.
Which sites are most likely to benefit from Google News?
Some sites are more likely to get picked up by Google News than others. Websites that publish a large quantity of strong and helpful content written by multiple authors in various categories are more likely to make the cut over, for example, bloggers who publish sporadically.
Regular and frequent updates are valued over length of posts. Also, churning out large volumes is not a strict requirement, but it does help.
How many days do posts get highlighted on Google News?
Fresh updated content is given a direct ranking priority in Google News. Most posts are pushed down within two-to-four days.
How Does a Site Get Approved for Google News?
It’s not an easy task to get listed in Google News. But you can increase the chances of your website getting approved by following these simple steps.
Have a Custom News Theme with a Specific Silo Structure
Your website has to go through a manual approval process first. Therefore, it’s important to create a professional news or magazine style theme for your website. The website should have a specific silo structure meaning that posts and articles should be categorized clearly on the site into education, technology, politics, sports etc., and this should be very evident in the navigation and UI.
1. This is where most of them get it wrong. While crafting headlines, follow this order of priority:
2. The headlines should be professional and news-y
3. They should have relevant keywords
4. They should be attractive and should pique interest
Article Frequency and Website Authority
Google doesn’t have any official statement on these two. But most listed sites publish at least 2-3 times a day and already have a consistent history of publishing, with an archive of at least a couple hundred posts.
It’s very important to publish original and fresh content. Duplicated and curated content is a total turn-off for Google News approval.
Have a Valid Business Model
It’s always better to show that the site has visitors and has a functional and non-intrusive business model. Ads are what push the content model that the internet runs on.
Have Updated News
Always be up-to-date and generate multiple news articles daily with fresh content as Google always looks for heavily active sites. Also, do remember that you won’t rank longer than 2-3 days in Google News for a single post.
It’s important that you follow a specific structure for your articles. Always specify the category, tags and publish date before the article. Have an image that can be displayed in the SERPs and drive CTRs, non-intrusive sharing buttons, and a comment section that can drive engagement.
Make sure that your website is Mobile Friendly
It’s very important to have a mobile-friendly site. Google favours sites that have responsive design, which most contemporary news sites have.
Importance of Google News Sitemap and News Keyword Tag
For the beginners out there, a sitemap is simply a file that webmasters create for search engine crawlers, so that they can easily crawl and index the web pages on a site. The Google News sitemap has a number of distinctive features from the normal sitemap. For news posts, time is of the essence, and the purpose of the news sitemap is to aid the search engine crawlers to discover newly posted news articles faster. The sitemap can have a maximum of 1,000 URLs in its index at a time, and should only include URLs of articles published in the past two days, so that the latest posts and stories are always included.
For WordPress users, the best method is to use the Google News XML Plugin to dynamically create feeds that comply with the Google News Sitemap protocol and XML formats. The plugin also automatically pings search engines on new post publications.
For non-WordPress sites, users can add sitemap entries manually using news-specific tags. Here is an example of a news sitemap entry.
Now that you’ve seen the possibility of getting your website and news articles added to Google News, it’s time to take action and apply.
Don’t be too quick to do this. You first need to create a path, on your blog, that a Google News bot or spider can follow to crawl your fresh stories as they’re published.
Google suggests that you add a Google News Sitemap to make this easier. If your blog is hosted on WordPress CMS, you can find Google News sitemap plugins in the WordPress repository.
Once you’ve installed one of the plugins, you can apply to Google News here. This will connect with your Google Console account, thus making it easier to add several of your sites to Google News. Be sure to use the webmaster tool to check your indexing status.
Does your site meet the Google News requirements? If yes, why aren’t you tapping into Google News for real-time traffic?