What are Google Certifications? Google Certifications are professional accreditations offered by Google to individuals to gain proficiency and knowled
Last updated on October 25th, 2018 at 09:30 am
What are Google Certifications? Google Certifications are professional accreditations offered by Google to individuals to gain proficiency and knowledge in different aspects of digital marketing.
This raises the question, what is digital marketing? Let’s say you googled affordable cable and internet bundles and the first result shown was Cox Bundles. The reason you see this result on top is through multi-faceted digital marketing efforts. These involve SEO, SEM, SMM, and many other modules. Google Certifications offer individuals the chance to gain useful skills that they can monetize in the digital marketing environment.
Why do I need Google Certifications?
Google Certifications help digital marketers learn the different aspects of digital marketing in a comprehensive and practical manner. Google offers a number of certifications that add value to your professional career as a digital marketing professional. These certifications are demonstrations of your expertise with various aspects of digital marketing. In addition, Google certifications help your company to become a Google Partner or a Premier Google Partner. To become a Google Partner or a Premier Google Partner, a company needs at least one Google certified member. So not only do these certifications add value to you as an individual, but they also add value to your organization. Here are some of the best certifications currently being offered:
- Introduction to Digital Marketing
- Google Ads Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Tools and Best Practices
- Google Analytics
- Google My Business
Lets briefly discuss what each course has to offer.
Introduction to Digital Marketing
The Introduction to digital marketing course offers a comprehensive overview of the aspects of digital marketing. It presents all the verbiage and concepts that are important in subsequent courses. This course is especially valuable to individuals beginning or jumpstarting a career in digital marketing. It helps with both tutorials as well as experiential learning. This certification helps to understand the practical implications and aspects of the digital marketing environment.
Google Ads Fundamentals
The Google Ads Fundamentals module helps you target relevant potential customers with advertisements and discard irrelevant ones. The modules in this course include a Google Ads study guide, refresher guide, access to Google Academy for Ads etc. You learn how to gain success with Google Ads, build relevant ads, relevant keywords list building, campaign setting, and budgeting. This certification is crucial to learn how to run a successful Google Ads campaign.
The Google Search Network offers advertisers connect with their ideal customers through relevant keywords. The Search Advertising course lets individuals learn how to create Ad campaigns, configure Ads, and tracking and updating Ad performance. You also get a grounding in RLSA or Remarketing Lists for Search Ads. This helps with sending the correct message to the relevant individual at the right time. This is a valuable course in terms of learning how to successfully utilize search ads.
This course helps you learn how to reach people while they are visiting their favorite sites, watching YouTube, analyzing Gmail etc. You get a grounding in both fundamental and advanced display advertising, including how to make, manage, optimize and analyze your campaign. Learn how to utilize the Google Display Network or GDN with your Display Campaign settings. You also learn about remarketing tags and how to gain insights to create remarketing records.
The Mobile Advertising course is very important considering the growing importance of mobile advertising and smartphones. Smartphone users tend to have a short attention span, so designing mobile advertisements that gain their attention is essential. This course will teach you all about mobile targeting and bidding, creating mobile ads and ad campaigns as well as the best practices involved.
A video is an incredible medium to forge real connections with prospective clients. This course teaches the significance of video, video ad campaign mechanics and the best practices in running a video campaign. It shows you how to utilize the GDN to meet your customer’s advertising goals. The modules explain the types of videos, using Google Ads for video and how to create your own video ads.
Tools and Best Practices
To run an effective ad campaign, you need to plan and arrange your resources. This particular course helps individuals understand prospects, competitors and market trends and keyword searches in an actionable way. This course covers the best practices in Google Ads, SEM strategies, and search advertising. Some of the tools you will learn to use are Google Trends, Keyword and Display Planners and Google Planning tools. This course is indispensable when it comes to optimizing your digital marketing efforts
This course is all about Google Analytics. You learn why it is important, how it functions and how to use it to your advantage. From the Analytics Academy, you receive a comprehensive overview of how to use Google Analytics. You also learn how to make an Analytics account, accumulate information and understand their reports. You will be taught how, by connecting Google Analytics and Google Ads, you can execute better campaigns.
Google search console is the webmaster tool. If you want to rank high on Google? Read our Google Webmaster Search Console Cookbook.
Google My Business
This is a free tool that helps individuals to keep information about their business accurate and up-to-date in Google. This includes Maps as well as Google Search. You will learn how Google My Business can benefit your own business, creating and verifying business listings, and changing information. This is a very important aspect to consider when you are marketing your business digitally. Imagine if you Google certification exams dumps and the information you get is 4 years out of date. Outdated information not only creates an unfavorable impression, but it can also cause you to lose prospective customers.