If you’ve searched for a restaurant menu on Google using your smartphone, you may have noticed that menus are now being displayed directly in search r
If you’ve searched for a restaurant menu on Google using your smartphone, you may have noticed that menus are now being displayed directly in search results pages, rather than requiring searchers to click through to a restaurant’s website or third party review site such as Yelp. Learn how to get your data into these results.
There are a limited number of articles on this topic and the information is scarce. The articles I have found all indicate that only searches starting with “show me the menu for” currently trigger the results. The example that Google provided in their announcement was: “show me the menu for Fonda San Miguel”. Restaurants with more robust menus feature tabs with different sections that you can click through to see drinks, wine lists, appetizers, main courses, desserts, and more.
If you’re a restaurant owner/manager, you are likely wondering how to include your restaurant’s menu directly in Google search results. It’s hard enough to run a quality restaurant; to lose customers over something as simple as menu information is heartbreaking.
Fortunately, the method for doing so is not all that technical in nature. Although it’s best practice to use proper restaurant markup on your website, Google relies on 3rd party menu providers for information about your menu.
Where is this menu data coming from? Google partners with a few third party menu providers, including SinglePlatform, who aggregate and distribute menu information for thousands of businesses across the U.S.
While Google is just pulling in basic menu item information right now, there’s great potential to do more with these menus by enhancing them with rich content such as photos, specials, announcements, and coupons.
For restaurants and other businesses with menus to share, this new feature provides a great way to engage online consumers who are searching specifically for their menu. However, the feature isn’t very useful for users who don’t have a specific restaurant in mind—a more general search string such as “Italian restaurant menu Brooklyn” yields no menu results from Google. Review sites and apps that specialize in restaurant listings still have an important role to play in helping consumers discover new local businesses.
SinglePlatform lets businesses build and push out menu information and updates across the web, and it will even embed your menu on its website.
TripAdvisor uses SinglePlatform, as well, even formally including the company on its “How to Optimize Your Restaurant Listing” page. Not to be outdone, Facebook announced in May that its service would now leverage SinglePlatform to feature restaurant menus on business pages.
Those are pretty solid indicators that SinglePlatform’s $79/mo service is your best bet if you’re looking to include your restaurant’s menu directly in search engines. Keep in mind, however, that Google likely also cross-references your information with other sources in addition to SinglePlatform. To increase your odds, we recommend adding your menu to sites like (Google-owned) Zagat.com and AllMenus.com, as well. Here are the quick links: