When you make a Google search, there are dozens of website results. One website is ranked at the top and the others come after. How does Google decide
When you make a Google search, there are dozens of website results. One website is ranked at the top and the others come after. How does Google decide which website to place first and which one to place the last? Or is it random you think? But if it was a random placement, would it not be unfair to the rest of the websites that don’t rank on top? I mean, researches have clearly shown that very few people go beyond the top 3 search results shown on Google.
Now Google today has more than 200 factors on the basis of which it ranks websites. This ranking is based on the content elements, quality elements and more. So when website owners work with these individual and multiple factors to get their website to show at the top in search engine results, this is known as search engine optimization.
What is the difference between on page SEO and off page SEO?
Broadly speaking, search engine optimization can be categorized into two types. The on-page SEO and off page SEO. On the page, SEO is exactly like it sounds. It has to do with what is going on the website. So let us look at some common on page SEO techniques. You are repeatedly told that you should check keyword density using keyword density checker. Keyword density optimization comes under on page SEO. You are tweaking factors on the website to rank your website. Likewise, if you are avoiding plagiarism in your content since plagiarism leads to bad rankings, you are working on your on-page SEO. If you are adding quality images in your content and making sure that you add proper credits to it, that is on page SEO. On page SEO will include how you structure your content, what you decide to put on it and everything that is basically displayed on your website.
Just like the term indicates, off page SEO has to do with factors beyond your website. It is your website’s offline marketing. How offline marketing works is through link building. Links are one of the top factors in ranking websites today. In fact, links have been a major indicator of how well shall a website rank on search engines ever since Google was launched. That is the power of links. Links can be categorized into internal links and external links. Internal links are relatively easier to build. External links, also known as backlinks, may take some time but are super useful when it comes to ranking websites. There is another major component of your off page SEO. That is known as social media marketing. The number of social shares your content gets has to do with how well you rank. Google does not claim it yet but it has been proven that the more shares a piece of content has, the higher its chances of ranking on search engines. You could also use a technique known as social bookmarking. It is an easy way to build links for your content. It is not the best way to build links but certainly one of the easiest out there.