Boost Your Google Play Store Ranking with Localization

Boost Your Google Play Store Ranking with Localization

Google Play Store is famous for all android users. Google Play Store has become the go-to place to find an app for anything you can imagine, and it re

Google Play Store is famous for all android users. Google Play Store has become the go-to place to find an app for anything you can imagine, and it reportedly has approximately 2.5 million apps. In 2018 alone, there were reportedly 194 billion app downloads. To make sure you enjoy a large number of downloads for your app; you need to boost your visibility on Google Play Store. For new app owners, trying to get downloads for their app does prove quite challenging. For this, you can do a few things.

ASO Localization of Your App

ASO or App Store Optimization is a very important thing to do. It can drastically reduce the number of contending apps you have lined up before yours on the download suggestion list. You can use the Google Play Developer Console to help you with the localization of your app. Aside from this; you can use other localization service providers around you. What is important regardless of the method you use for localization is that you should do it based on the location where more users can be an easy target to promote your app.

Focus on the User

One common mistake newbie app owners make is that they focus on highlighting their app to the whole world at once. The very first thing you need to do is focus on the local users in the area you want to target. This means considering their behavior and language. You must customize the app so that the local people can understand it and use it with ease. If you have not done the research for this, it is important that you do this now.

Sometimes, app owners use free tools to get the translation into other languages. However, this is not always 100% accurate and so it is better to hire translators like The Word Point. Professionals do a good job with the translation and keep the different slangs in mind.

Title and Description for ASO

It is a fact that searches on Google account for 53% of downloads on Google Play Store.

To ensure good localization and optimization of your app, you have to understand that when one searches for an app, numerous factors influence the results that show. It works almost like Google.com.

You must insert the right keywords into the content. At the same time, you should make the title and description relatable and with a good flow. Keep the title and subtitles sound casual. Write the app description in a detailed manner. Write characters in numbers that are acceptable for search engines.

Besides the content you add to your Google Play account, you need to constantly blog about your app and use the right keywords.

Positioning Your App on Google Play Store

To increase how frequently users download your app, you need to make your app rank on top in the list of results for related searches. The key is to provide information that fulfills peoples’ expectations from your app.

Another important tip is to adjust your app to meet the expectations of your target audience. For example, if your app is a fitness app, you have to adjust the measurements according to the body type of the target audience. This is also a form of app localization.

Market and Keyword Research

Before you can implement an ASO strategy, you must have to do some research in the market. The best way to do this is to first find your best competitor based on your target location. Study their target keywords and use the ideas based on their strategies. Most people recommend focusing on mid-tail and long-tail keywords. Using this strategy does prove useful, however; it depends on the competition and niche.

Either way, it would require many efforts and it will take some time. Nonetheless, when the ASO is effective, the app will start to show on Google searches and you can avail of the benefits of the high download rates from Google.com. You will have to focus on the SEO of your app’s website as well.

Choose the Right Keyword Combinations

Most people make the mistake of using the wrong keywords in terms of high competition and high search volumes. You may need to brainstorm a bit to think about the most likely keywords people would use to search for your app. Always check how difficult it would be to rank for any specific keyword. There are tools for this, so get them and use them.

How to Choose Long Tail Keywords

To identify the best long-tail keywords, you need to make sure they are not difficult to rank. The higher the competition, the tougher it is to rank them. When you start using the keywords in your blogs and on-page content, make sure you follow the best SEO practices. Placement is important and using the right H1-H5 tags as well.

A/B Testing for Google Play Store Optimization

On-metadata and off-metadata are also important for AS optimization. Here are some things you need to know about Metadata.

  • Factors that influence on-metadata include title, description, feature graphics, icons, and developer name.
  • Factors that affect off-metadata include rating, user reviews, and install volume.

By AB testing, it means that you have to try two different designs or themes of the content. It means testing which copy works better. People design landing pages and do AB testing to find the best copy that works and leads to most downloads.

It does not matter if your app is already on the Google Play Store before you begin optimization. You can work on making it visible on Google later. However, the sooner you start the better because you need to keep in mind that your competitors will not wait for you.

These are some general and broad ideas about the localization of app content. There may be other ideas worth exploring based on the type of app you have created and want to market. Do your research well, because every app and area has its own unique features and requirement for app store optimization.

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